Transparent pricing is a scoping discipline, not a marketing claim.
A fixed price is only honest if the scope is genuinely defined. That means an agreed page count, a defined feature list, and a written change process.
We spend longer on scoping than most agencies spend on proposals, because that is where budget overruns are prevented.
The trade is clarity for flexibility. If your project genuinely cannot be defined yet, a discovery engagement is the honest first step.