Insights

What we have learned building for the web, written down

No listicles. Just the things we wish someone had told us before the third rebuild.

Latest · Wix Studio

Wix Studio vs the Classic Editor: what actually changes for agencies

Breakpoint logic, reusable components, and CMS depth make Studio a different discipline — not a new coat of paint.

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Query patterns, caching, and hook discipline that keep gated areas fast as your member table grows.

Buyers ask the same questions in the same order. Structure your page to answer them in that order.

Image strategy, font loading, and animation choices that decide whether you pass or fail.

A beautiful site for an unclear business is an expensive way to stay unclear.

Variant modelling and taxonomy decisions you cannot cheaply undo later.

Consistency, proximity signals, and review velocity beat clever tactics every time.

Transparent pricing is a scoping discipline, not a marketing claim.

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